DePuy’s Credibility Gets Boost from "Anatomy of Movement Experience"
Posted by shem omana on Friday, November 11, 2011
Under: ASR Hip Replacement Recall
Johnson & Johnson has come up with a one-of-a-kind touring exhibit entitled the “Anatomy of Movement Experience” to regain the trust of its customers following the devastating Depuy hip replacement recall. DePuy Orthopaedics Inc.’s 2010 recall of its Articular Surface Replacement (ASR) hip systems may have been just one of the lists of consumer-drug recalls, however, it created the most impact with 93,000 patients having used the product. A status conference had been called for the DePuy hip replacement lawsuit this month, a progress for the many lawsuits that have been consolidated into a multidistrict litigation (MDL) under Judge David A. Katz of the U.S. District Court for the Northern District of Ohio.
The exhibit is aimed at educating visitors by demonstrating hip and knee joint conditions and treatment options. The exhibit with its display of oversized hip and knee offers interaction with hip and knee joint models, a conversation with experts about hip and knee pain, a self assessment quiz to help start a conversation with a doctor about treatment options and speaking with patients whose daily lives have been improved by joint replacement.
One of the famous personalities who will be talking in the exhibit is Hollywood actress Jane Kaczmarek, who is best known for her role as the hilarious, outspoken mother of a dysfunctional family in the 20th Century Fox Television comedy series “Malcolm in the Middle”. A testament to her acting skills, no one ever noticed that Kaczmarek had been suffering from severe hip pain as a result of osteoporosis. She is one of DePuy Orthopaedics’ partners in its launching of the Osteoarthritis Awareness and Education Program last September.
The Anatomy of Movement Experience is continuing its nationwide tour and had already visited Boston, Massachusetts; Long Beach, California; Los Angeles, California and Orlando, Florida. Johnson & Johnson is continuing to overhaul its quality control and manufacturing processes. To fix its now-tattered reputation for high-quality products, its CEO William Weldon said the company has some ground to make up with consumers. It remains to be seen, how much this exhibit could restore Johnson & Johnson’s credibility among its customers.
Despite the ASR hip replacement recall, damage had already been done with 93,000 people worldwide having received the DePuy hip implants. The number of lawsuits filed increased with some patients claiming that DePuy had known about the dangers but chose to keep it from the public.
References:
depuy.com/dtp/pr/anatomyofmovementexperience
cbs.com/daytime/the_talk/blog/?id=65993
fiercepharma.com/story/jj-adds-exprex-anemia-drug-recall-tally/2011-09-26
The exhibit is aimed at educating visitors by demonstrating hip and knee joint conditions and treatment options. The exhibit with its display of oversized hip and knee offers interaction with hip and knee joint models, a conversation with experts about hip and knee pain, a self assessment quiz to help start a conversation with a doctor about treatment options and speaking with patients whose daily lives have been improved by joint replacement.
One of the famous personalities who will be talking in the exhibit is Hollywood actress Jane Kaczmarek, who is best known for her role as the hilarious, outspoken mother of a dysfunctional family in the 20th Century Fox Television comedy series “Malcolm in the Middle”. A testament to her acting skills, no one ever noticed that Kaczmarek had been suffering from severe hip pain as a result of osteoporosis. She is one of DePuy Orthopaedics’ partners in its launching of the Osteoarthritis Awareness and Education Program last September.
The Anatomy of Movement Experience is continuing its nationwide tour and had already visited Boston, Massachusetts; Long Beach, California; Los Angeles, California and Orlando, Florida. Johnson & Johnson is continuing to overhaul its quality control and manufacturing processes. To fix its now-tattered reputation for high-quality products, its CEO William Weldon said the company has some ground to make up with consumers. It remains to be seen, how much this exhibit could restore Johnson & Johnson’s credibility among its customers.
Despite the ASR hip replacement recall, damage had already been done with 93,000 people worldwide having received the DePuy hip implants. The number of lawsuits filed increased with some patients claiming that DePuy had known about the dangers but chose to keep it from the public.
References:
depuy.com/dtp/pr/anatomyofmovementexperience
cbs.com/daytime/the_talk/blog/?id=65993
fiercepharma.com/story/jj-adds-exprex-anemia-drug-recall-tally/2011-09-26